Streaming professionals continues to grow and grow as more and more streamers start monetizing. The amount of people making their career via monetizing their content in streams, podcasts and online videos has reached a market size of $42.60 billion in 2019 and is projected to grow at a compound annual growth rate (CAGR) of 20.4% from 2020 to 2027. This makes it one of the Top 10 fastest growing industries in the world.
The growth of the streaming professionals market is due to many factors. Firstly, the way people consume content has changed. The traditional television model has changed and people have turned to platforms like Hulu, Netflix, and YouTube over cable offerings. This has resulted in more content being consumed and also the location of the content changing to mobile, tablet and console based alongside on the television.
This shift has seen the result in the volume of content needed growing. The traditional content creators e.g. television studios, record labels, and media conglomerates, have been unable to keep up with the need and the gap has been successfully filled by professional streamers.
As more and more people enter the professional streaming space, and acquire a small percentage of the market, these hopeful professional streamers seek inspiration and ideas from the pioneers and trailblazers of the industry.
Today, we want to look at the Top 5 streaming professionals dominating their industry and understand the audience they have acquired and managed to monetize. Let’s get to the list:
PewDiePie — 105 million subscribers
He’s been the answer to the question who is the richest YouTuber for the last 3 years and PewDiePie has no intentions of slowing down. The Swedish YouTuber, comedian, gamer, and philanthropist has continued to make money while on suspension from YouTube as his channel still ranks incredibly high. Time will tell if he makes a full-time return to content production, but his audience remains engaged with his evergreen content.
This popular channel allows viewers to see into the lavish life Dianna and Roma. Viewers watch as they unbox some of the newest and most incredible toys. It’s not hard to see why they are the go-to when it comes to toy companies seeking influencers.
Like Nastya Vlog — 57.6 million subscribers
Stacy and Nastya have some incredible adventures. They have grown their kids vlog series through sharing content on other channels to continue to expand their audience. Stacy spends most of her episodes talking about toys and travel adventures and activities to do with your family.
Dude Perfect — 52.4 million subscribers
Cory and Coby Cotton, plus three college friends Tyler Toney, Garrett Hilbert, and Cody Jones, are the masterminds behind Dude Perfect. Dude Perfect have done a great job pulling in professional athletes into short-form series to perform extreme feats and trick-shots. The guys have recently expanded into comedy and the channel continues to grow.
Another toy review channel, (are you seeing the theme here?) — Vlad and Nikita are two brothers. They enjoy boy toys and things that young boys love to do outside. Their channel is primed with sponsorships and new toy reveals.
As you can see it’s not just gamers dominating the Top 5 streaming channels, it’s all forms of entertainment. All of the Top 5 are making money from streams as well as sponsorship revenue. One other common theme is that all of these channels are using a lot of music. Music can really take your channel to the next level. The best approach is to get a subscription with a royalty free music service. Audio Design Desk has a large library of royalty free music that you can get for a small monthly fee. Sign-up now for 1 month free and see how Audio Design Desk can lift your content to new heights. Browse all of our plans here.