NAB 2023

NAMM & NAB 2023

By Gabe Cowan

We had a great time at NAMM & NAB 2023!

We recently attended both NAMM and NAB 2023, introduced Audio Design Desk 2.0 and Makr.AI, and won some awards!

Let’s take a look at everything that happened in a quick tour of our whirlwind experience!

We first showed ADD 2.0 at NAMM 2023 in Anaheim, CA. Attendees were blown away by huge leaps forward in technology, integration and the introduction of more AI features. With faster and more intelligent search and replacement capabilities, ADD now also provides auto-mix, stem separation and noise removal tools. It definitely stopped people in their tracks.

We also shared a sneak peek of our new social collaboration platform and many amazing features, like the marketplace and learning academy. It is the world’s first dedicated space for creative professionals and content producers, driven by next-generation AI and collaboration tools. It will allow people to connect more directly, produce more freely and streamline workflows in unbelievable ways. It’s a game-changing step forward for the future of our shared creative industries. It also gave us a chance to introduce more new products and integrations like Isolator, Plot Point, Sounds, Sessions and TalkToo.

And then we had to hustle over to NAB 2023, which was happening in Las Vegas, NV… Yes, the events actually overlapped! When we got there, we won Product of the Year and Best of Show for ADD and! This is the second year in a row that we have won Product of the Year at NAB. We were blown away! They hosted 1,700 exhibitors and over 100,000 attendees this year. It was quite an honor.

Many of our new tools are still in development, but some are already in Public Beta. will continue to grant access to new features as they roll out. You can sign-up for early access here.

Below is a comprehensive list of awards earned and products announced, along with their current status.


Awards Won at NAB 2023 and Beyond

Best of ShowAudio Design DeskNAB 2023

Product of the YearAudio Design DeskNAB 2023

Best of ShowMakr.aiNAB 2023

Efficiency Through AIAudio Design DeskEdison Awards

Most Innovative Company in Film & TVAudio Design DeskFast Company


Products Announced at NAMM and NAB 2023

ADD 2.0 (Public Beta)

Audio Design Desk 2.0
Revolutionize your audio editing experience with our multi award-winning desktop software.

  • Access a vast library of professional sounds and music cues.
  • Utilize AI-assisted tools for seamless finding, placing, and replacing of sounds that sync flawlessly with your video.
  • Get a balanced mix in an instant with AutoMix.
  • Enjoy the convenience of timeline sync and data exchange with Premiere, Resolve, and FCP! (Public Beta) nab 2023
Discover unlimited possibilities with – a platform that brings together a global community of creative minds and advanced AI technologies.

  • Collaborate seamlessly with your entire production team across all platforms.
  • Boost your productivity and creativity with the most cutting-edge AI tools in the industry.
  • Monetize your assets while finding work and learning from fellow creators in a community built to promote the power of creativity.


Isolator (Coming Soon)

Isolator allows you to perfect your audio recordings with ease. From removing unwanted background noise to isolating specific instruments for a professional mix, Isolator is simply the most powerful stem isolation tool on the planet.

  • Remove unwanted background noise from production audio with just one click.
  • Isolate vocals, instruments, and other stems with incredible accuracy.
  • Record podcast, jam sessions and ideas on our mobile app or inside of Audio Design Desk.
  • Bring your isolated stems into any software with our AU/VST plugin.


Plot Point (Public Beta)

plot point
Transform your productions with an AI that is trained on screenwriting, production and marketing. Develop your scripts with interactive notes. Engage with your screenplay and characters like never before.

  • Writers receive interactive feedback and can collaborate with their own screenplays and characters.
  • Production companies receive interactive coverage in seconds.
  • Producers receive production planning, shot listing, and scheduling tools.
  • Actors can interact with their characters to develop their approach.
  • Build your marketing and distribution plan with the help of our assistive AI.


Sounds (Public Beta)

nab 2023 sounds
Finally, a sound discovery tool that knows what you want. With natural language search and access to over 100,000 professional-grade sounds and music cues, Sounds is the new standard in sound discovery.

  • Find the perfect sound effortlessly with natural language search.
  • Access a vast library of over 100,000 professional-grade sounds and music cues.
  • Perfect for professionals, beginners, and everyone in between
  • Get AI-generated playlists based on natural language search or upload an entire screenplay and receive all the sounds you need for your project.


Sessions (Coming Soon)

The ultimate tool for unlocking your creative potential and staying ahead of the curve. Whether you’re an individual or a team, Sessions has got you covered.

  • Harness the power of creative AI tools to generate unique ideas and concepts.
  • Create custom images and text that are tailor-made for your needs.
  • Collaborate seamlessly with both human and AI partners to bring your vision to life.
  • Save your sessions for future inspiration and ideation


TalkToo (Coming Soon)

Chat with your favorite characters from movies, TV shows and history, as well as industry experts in various fields. Experience immersive and lifelike conversations that are not only entertaining but also educational.

  • Unforgettable conversations with the characters you love.
  • Technical guidance from experts in many fields, right at your fingertips.
  • Create and chat with your own unique characters.
  • A safe, intuitive, and educational experience for people of all ages.